Sell With Authority How to Build a Trust First Agency, with Chris Gauron
This episode of Sell With Authority is another part of our very special series on trust — and distrust — in the agency sales process.
You've been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll soon be sharing with our community.
As we've seen time and again from our work alongside agency owners and their teams — trust, or the lack of it, is one of the biggest obstacles to having a sales pipeline that flows with right-fit prospects.
When trust is present — your pipeline flows.
When trust is absent — there's friction and momentum stalls
Our guest expert today is Chris Gauron, Founder of Voro, a Minneapolis-based digital media agency that has grown from a solo consultancy into a 26-person powerhouse generating more than $5 million in agency gross income.
Candidly, it's not just the numbers that matter. It's the reputation.
In their clients' own words…Voro is "a digital agency you can trust."
And that's exactly why Chris belongs in this special series on trust and distrust within the agency sales process. He knows what it takes to build rock solid awesome trust, earn clients' confidence — and scale a business that's future-proof in a sea of shifting digital sands.
What you will learn in this episode:- How showing vulnerability up front accelerates trust more effectively than any flashy sales technique
- Why Chris's early career in car dealership sales became an unexpected blueprint for agency growth, client service, and long-term relationships
- How operational discipline and honest expectation-setting remove friction and strengthen every client engagement
- Why top-performing sellers succeed by listening first — that skill outperforms even the strongest pitch
- What to say immediately when you know you're not the right fit — and how that honesty actually increases your authority and influence
- Focusing on progress over perfection should anchor your agency's culture and guide every client conversation
- Why asking "why" can be your secret trust-building superpower
- Website: https://voromedia.com/
- LinkedIn Personal: https://www.linkedin.com/in/chrisgauron/
- LinkedIn Business: https://www.linkedin.com/company/voro-media/