The Speaking Club: Mastering the Art of Public Speaking

How to Put together a Game Changing Signature Keynote - 303

Nov 8, 2024

Discover the transformative power of crafting a signature talk that can elevate your speaking career. Learn the essential elements like audience connection and a compelling big idea. Hear how great speakers use their signature talks to attract clients and resonate with their audience. Explore key ingredients that make a talk impactful and the steps to create one that drives action. This is your guide to no longer being the best-kept secret in your niche!

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ANECDOTE

Ross Bernstein's Champion's Code

Ross Bernstein's signature talk "The Champion's Code" connects sports values to business leadership.
He can flexibly tailor this talk into various lengths, enabling over 100 gigs annually.

ANECDOTE

Kay King's Marketing Without Tears

Kay King created "Marketing Without Tears" to engage small business owners frustrated by marketing.
She uses the talk as a marketing asset aligned with her brand, driving membership growth.

INSIGHT

What a Signature Talk Is

A signature talk is uniquely yours, aligning with your core message and solving audience problems.
It’s crafted to create aha moments and authentic connections, unlike typical presentations or sales pitches.

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Business Book publisher and business author Alison Jones said “for business book writers a signature talk changes the game.”

Arel Moodie, Professional Speaker, Disney Show Host and Founder of Talkadot said:

“If you feel like you are not getting booked enough. You need a signature talk. If you feel like you are constantly chasing clients and they aren't chasing you. You need a signature talk. If you feel like you just need to be given a chance but keep feeling like the best-kept secret in your niche... You need a signature talk.

A signature talk is something that all the greats have, and everyone who is frustrated with their speaking career doesn't.“

And I say: “get the right signature talk, and you can convert 40% or more of your audience into action authentically and with class!”

That’s what I want to share about today … what a signature talk is, what the ingredients are, and your first steps to creating one.

Enjoy!

If you'd like to watch the video of the episode, you can do that here:

What you’ll learn:

Why you need a signature talk
Some examples of great signature talks
What a signature talk is and isn’t
The three key ingredients of a signature talk
How to make your message resonate with your audience
The Big Idea of your talk and what it should do.
Your roles in relation to making your signature talk a success.

And more!!

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Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

Free Resources to Get You Into Action:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

[Free Download] The Five Levels of Pain (Identify the Trigger to Get Your Audience into Action)

https://www.saraharcher.co.uk

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