Marketplace Tech Sites marketed as tools for catching infidelity can also be misused by stalkers
8 snips
Oct 27, 2025 
Joseph Cox, a technology reporter at 404 Media specializing in privacy and cybersecurity, dives into the world of face recognition and its implications. He discusses how these tools can uncover dating profiles, revealing sensitive information like photo locations. With insight into how companies monetize personal data, Cox also highlights concerns from experts about stalking and abuse risks associated with these technologies. He wraps up with advice on keeping your data safe in the age of digital transparency.
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Face Recognition Reveals More Than Profiles
- Face-recognition tools can harvest dating profiles and other sensitive info from minimal inputs like a photo and partial biographical data.
- Joseph Cox showed the tools revealed profiles and even neighborhood-level location history for consenting subjects.
Reporter Tests Cheetah Buster With Consent
- Joseph Cox tested Cheetah Buster with consent by uploading photos of two people and found their Tinder profiles.
- He confirmed the service could return matches even when only limited location or name info was provided.
Subscription Tracking Adds Stalking Risk
- Some services offer ongoing tracking, emailing weekly updates about a target's movements for a subscription fee.
- Cox found Cheetah Buster advertised weekly location updates and $20-per-month monitoring.