Profitable Mindset #272: Marketing Mistakes This Farmer Almost Made (And How We Fixed Them for Black Friday)
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You know how when you sit down to write your Black Friday email, you get all worried about leaving someone out?
You want to reach your older customers AND your younger customers, those with kids and those without, AND that person who bought from you six months ago. So you do your best to include everyone!
But nobody buys. 🤦♀️ Total crickets.
I get it. I used to do this exact thing. I worried that getting too specific would turn some customers off.
Turns out there's a way better approach.
In this episode, I walk through a real email from a flower farmer I just coached:
- You'll see her original version, what we changed, and why one sold out her products while the other would've bombed
- My simple notebook trick for collecting the phrases that make people stop scrolling and think "Wait, are they reading my mind?"
- Real results: One farmer used this and sold out her beef from summer. Another sold out half her spring flower shares before Christmas even happened
- Why this isn't just about Black Friday - this works all year long
If your marketing hasn't worked before? Not to worry. It's a skill you haven't learned yet - and I'm here to help.
The truth: Generic marketing feels safer. Specific marketing actually sells.
Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.