Let's Talk About Brand

Let’s Talk About Building Your Brand Messaging with Kate DiLeo

Nov 20, 2023

Kate DiLeo, owner of Brand Trifecta, shares insights on building brand messaging for personal, B2B, and B2C brands. She discusses the importance of brand authenticity, evolving from aspirational to relatable branding, and the rise of personal branding within organizations.

31:34

Creator website

Episode guests

Kate DiLeo

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Highlights

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Podcast summary created with Snipd AI

Quick takeaways

Building your brand messaging requires defining your authentic personality and understanding target audience resonance.

Differentiating personal and corporate brand building focuses on individual expertise vs. product/service problem-solving for consumers.

Deep dives

Defining Brand and Brand Promises

Brand is described as the promise of who you are and the value you deliver. This encompasses the message of who you are, what you do, how you solve problems, and what makes you unique. Kate Delio shares her personal and corporate brand promises, focusing on revenue results and emphasizes brand as the path to revenue.

How to Hire a Professional on LinkedIn

01:20

Introduction

2min

Exploring the Essence of Brand Messaging and Promise

2min

Transition from Consulting to SaaS Branding Platform

13min

Exploring Brand Messaging Evolution and Marketing Strategies

2min

Authentic Brand Messaging and Personal Brand Development

9min

Effective Strategies for Personal Brand Messaging and Engagement

5min

This week I am excited to talk with a new friend, Kate DiLeo the owner of Brand Trifecta, which, fascinatingly enough, is a software that helps you build your brand and refine your brand messaging.

So that is, of course, what we are talking about today.

We're talking about how to approach building your brand message and how that may differ for a personal brand versus a B2B brand versus a B2C brand. Then we dig into all the parts of branding to understand what you really need to express your brand.

Tune in as we talk about:

[00:00] Welcome Kate DiLeo!

[02:10] How do you define brand?

[04:16] How did Kate start to build a SaaS (software as a service) brand technology?

[06:28] Are there differences in the approach to building a personal brand vs a company brand?

[08:00] What about B2B or B2C, is there a difference in the brand messaging there?

[09:50] How does a brand get the consumer to ask "Who am I?"

[12:05] Where does brand messaging fit in with your overall marketing content?

[14:44] What do brands need to have in order to have a strong brand message

[17:03] When did brands shift from being aspirational to being real and relatable?

[20:10] Let's talk about becoming a personal brand inside of an organization

[22:55] How did Kate start her personal brand?

[28:05] What is the most effective way to get your brand message out there?

[30:18] Catch up with Kate DiLeo

Contact Kate DiLeo

Website: https://katedileo.com/

Linkedin: https://www.linkedin.com/in/katedileo/

Instagram: https://www.instagram.com/katedileo/

Show Links

https://www.gritmon.com/ltab/lets-talk-about-Building-Your-Brand-Messaging-Kate-DiLeo

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.

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Let's Talk About Brand

Let’s Talk About Building Your Brand Messaging with Kate DiLeo

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Defining Brand and Brand Promises

Transition to a SaaS Product for Brand Building

Building Personal and Corporate Brands

Essentials for Strong Branding

How to Hire a Professional on LinkedIn

Remember Everything You Learn from Podcasts