10 MINUTE MARKETER - Bite sized marketing strategies for everyone! How To 3X Your Price, Quickly
Oct 9, 2025
Discover the marketing lessons inspired by the Ryder Cup experience. Learn how demand and packaging can justify tripling prices, with a focus on all-inclusive food offerings enhancing value perception. Hear insights on streamlining customer experiences to support price increases and the importance of removing choice overload. The hosts dive into actionable strategies for agencies to elevate their services without significant costs, ensuring clients walk away satisfied and eager to return.
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Ryder Cup Personal Experience
- Marketing Max describes attending the Ryder Cup at his college home course and spending heavily on merch and tickets.
- He recalls the dramatic final-day comeback and explains why he happily paid $750 for the experience.
Why They Could Triple Ticket Prices
- Ticket prices rose from $250 to $750 due to higher demand, COVID-driven golf growth, and hosting in New York.
- The PGA also bundled food and non-alcoholic drinks to justify the 3X price hike.
Demand + Market Location Drive Price Power
- COVID expanded golf's audience and attracted a younger, louder crowd that increased demand.
- Hosting in New York tapped higher-income locals who accept premium pricing.