Agni Bhattacharya is the founder of Alma, a gamified mobile banking app where people can win $1M every Wednesday. Prior to Alma, Agni was product lead at Meta, Zynga, and a late stage fintech startup. During Covid, Agni created a mobile game which he scaled to over 1M users before selling the IP to a gaming studio. In our conversation, we discuss:

* Exploring wildly different career paths before deciding to become a PM

* Leveraging facebook ad data to understand user demographics of competitors

* Scaling a mobile game to 1M users worldwide and selling the IP

* The YC application process

* The origin of Alma and GTM

* The advantage of working in regulated spaces

* The importance of just getting started

Where to find Agni Bhattacharya:

* LinkedIn: https://www.linkedin.com/in/agnib/.

Closing Questions

* advice to current founders: If you're thinking of starting a company, don't get stuck with analysis paralysis. Focus on getting something that delights people into the hands of users and everything else will just kind of fall into place.

* when you think of success, who comes to mind? Mahatma Gandhi for being a contrarian thinker and using ahimsa and non-violent protest to achieve Indian independence

* how do you recharge? Athletics and playing sports. Spending time with dog and girlfriend. Playing video games competitively.

* any recent small investment that has had an outsized impact: CHanging diet and cutting down on red meat and junk food

Referenced:

* User Interviews | The User Research Recruiting Platform for Teams

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