The Impact of Blockchain on Creator Earnings

Social media platforms wield significant influence over the earnings of content creators, but blockchain technology is poised to disrupt this dynamic. By decentralizing content distribution and allowing creators to directly monetize their work, blockchain empowers them to retain a larger share of their earnings. This shift aims to reduce the dependence on traditional platforms that often take a substantial cut. As a result, the creator economy may become more equitable, fostering a direct relationship between creators and their audiences.