Austin Church, author of "Free Money - A Guide to Pricing Your Services," dives into the complex psychology surrounding money. He discusses how our upbringing shapes our money mindset and decision-making in business. Austin shares actionable steps to change your money story and encourages creatives to embrace their worth. The conversation reveals how geographical location impacts financial perceptions and emphasizes effective pricing strategies for web design, highlighting the significance of aligning financial goals with personal values.
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insights INSIGHT
Money and Sensitivity
Money can be a difficult topic for creatives due to their sensitivity.
This same sensitivity draws them to creative work but can hinder their financial success.
insights INSIGHT
The Emotional Significance of Money
Money is often tied to our aspirations, making it an emotional subject.
It represents options, stability, and the ability to pursue our dreams.
insights INSIGHT
Separating Personal and Business Finances
Many people, unconsciously, manage their businesses based on their personal money stories.
Separating personal finances from business decisions is crucial for success.
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a Guide to Pricing Your Services so You Can Unlock a Better Lifestyle
Austin Church
Let’s talk about money.
How’d that make you feel? Nervous? Icky? Excited? Opportunistic? Weird?
The very thought of money brings a variety of emotions depending on how you feel about it. And I firmly believe how you feel about money today all goes back to your money story – and every one of us has a money story largely based on how we were raised.
When you build a web design business, you probably don’t realize that you’re subconsciously making business decisions based on your money story. And if that story isn’t pretty…well…it makes sense why it’s hard to charge your worth, raise your rates, build profit, sell with confidence, etc.
So to take a deep dive into the psychology of money and to most importantly, to help you build your business with a mindset of plenty and opportunity, I’m pumped to bring on someone who’s changed their money story from scarce to plenty…Austin Church. He’s the author of the book Free Money - a Guide to Pricing Your Services so You Can Unlock a Better Lifestyle.
His book was referred to me as a MUST READ from a trusted colleague and let me tell ya, after this conversation, I have to agree. Austin’s approach to changing your money mindset is a must for creative business owners. Especially if you don’t come from money. Which, let’s be honest, most of us don’t.
We dig into:
How our upbringing affects our money mindset today
Steps you can take to change your money story TODAY
How the internet opened up the door to different money mindset compared to previous generations
How to take small steps to build confidence with pricing
How $100,000 is not a gross goal to get to – but a base standard of living in the West
Highly recommend checking Austin’s book out and connecting with him below.
Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/362
Web Design Business with Josh Hall