141: Justin Mares - Changing the Food System With Regenerative Agriculture

Perfect Keto and Kettle & Fire co-founder Justin Mares comes back on the show with Dr. Anthony Gustin for a second time to discuss how a regenerative agriculture approach is better for the environment and how fake meats and plant-based diets are destroying our planet instead.

Justin also talks about how using regenerative agriculture affects the supply chain, why farmers and ranchers are resistant to switch over, and how to get more people educated on its benefits.

You’ll also learn about how we’re repeating history with a different weapon of choice, the problems with fake meats and popular plant-based foods like almond milk, why we need to quickly shift in the opposite direction away from fake food, and why many plant-based companies are heavily invested in promoting these foods to make a profit.

Justin also shares what it’s been like to weave regenerative agriculture into his Kettle & Fire bone broth brand.

If you don’t know, Justin Mares is the co-founder of Perfect Keto and Kettle & Fire, best-selling author of Traction: How Any Startup Can Achieve Explosive Customer Growth, and king of side hustles.

Together, Justin and Dr. Anthony cover a ton of ground in this episode where they chat about fixing our food system and making regenerative agriculture more mainstream.

Tune in now and enjoy!