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Food content is now a major staple on YouTube, but when baker Gemma Stafford launched her channel in 2014 there were hardly any professional chefs on the platform. This early mover advantage allowed her and her husband Kevin Kurtz to build up a massive audience that used Gemma’s tutorials in their own baking efforts. Then a few years ago they teamed up with media veteran Ronald Pruett, Jr. to launch the Bold Baking Network, a streaming platform that syndicates content from hundreds of baking creators all across the world.
In a recent interview, Kevin and Ron walked through the company’s origin story, how they monetized Gemma’s videos, and why they decided to expand beyond YouTube and build their own platform.
The Business of Content with Simon Owens