AGL 381: Jeff Gothelf

About Jeff Jeff is a a leading voice and thought leader on customer centric product development. He helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX (now in it’s 3rd edition) and the Harvard Business Review Press book Sense & Respond. In 2020 he published the critically aclaimed book, Forever Employable. Starting off as a software designer then product manager and finally entrepreneur, Jeff now works as a keynote speaker, trainer, coach, and board advisor helping companies put the customer in the century of every decision. Most recently Jeff co-authored Who Does What By How Much?, his 5th book and 3rd with co-author Josh Seiden. This new book is the how-to guide for implementing Objectives and Key Results (OKRs) in every organization. Today We Talk About Jeff's background Early Days of the Web UX Customer Centric Product Development Continuous Development Definition of Done Outcomes as a measure of success What are OKRs Measure what Matters Definition of Success How will we know when we get there No Features, no solutions, no tasks Metrics Everything should be about the customer Experimenting What do engaged customers do Awareness, Usage, Engagement and Satisfaction...boo OKRs must have actions and Take a Field Trip - Get out of the building. Connect with Jeff LinkedIn Website Book Leave me a tip $ Click here to Donate to the show I hope you enjoyed this show, please head over to Apple Podcasts and subscribe and leave me a rating and review, even one sentence will help spread the word.  Thanks again!