Bloomberg Talks
CEO of UK Female-Focused Investment Platform Talks DE&I Backlash
Mar 20, 2025
Ayesha Ofori, CEO and founder of Propelle, is on a mission to bridge the investment gap between men and women in the UK. She dives into the rising backlash against diversity and inclusion policies and its impact on women’s financial engagement. The conversation also highlights women's hesitance to invest and the factors behind it, including confidence issues and preferences for saving. Ayesha emphasizes the importance of empowering women through networking and innovative strategies to encourage female-led investments.
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Quick takeaways
- The backlash against diversity, equity, and inclusion policies has significantly impacted initiatives aimed at empowering women to invest more confidently.
- Ayesha Ofori's Propelle focuses on identifying psychological barriers and promoting resources to encourage women's investment in the UK market.
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