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The Product Podcast

Vix, the Netflix of Latin America with over 50 Million Users | TelevisaUnivision CPTO, Michael Cerda | E250

Dec 25, 2024
Michael Cerda, Chief Product and Technology Officer at TelevisaUnivision, brings extensive experience from Disney, Goldman Sachs, and Meta. He discusses ViX, a streaming platform aimed at Spanish-speaking audiences that has skyrocketed to over 50 million users. Cerda reveals how AI enhances content recommendations and user engagement, while addressing the 'cold start' problem. He also shares insights on balancing traditional TV habits with modern streaming experiences, and the importance of cultural insights in personalizing content for diverse audiences across Latin America.
21:44

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Michael Cerda emphasizes that curiosity in product management is essential for understanding diverse user needs and tailoring content strategies accordingly.
  • The rapid launch of ViX, appealing to Spanish-speaking audiences, showcases the importance of collaboration and agile development in a competitive streaming landscape.

Deep dives

The Role of Curiosity in Product Management

Curiosity is identified as the most important trait for product managers, significantly influencing their approach to product development. This curiosity allows them to recognize what they don't know and inspires them to seek out new information that can benefit their projects. It enables product managers to analyze data, discern user behaviors, and develop personas that inform more targeted product offerings. By understanding the diverse needs of their audience across different cultures and regions, product managers can create tailored experiences that resonate with users.

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