AI-Driven Marketer: Master Practical AI Marketing Skills

Your Unfair Advantage AI Can't Fake

Nov 6, 2025

Discover how your core values can give you an edge over AI in marketing! Learn why these values are essential in differentiating yourself in a world flooded with AI-generated content. Hear about personal journeys that illustrate the power of values and get a practical framework for identifying your own. Ken and Dan emphasize the importance of storytelling in conveying your values and share methods to audit your life for authenticity. Uncover powerful narratives that can resonate and make a lasting impact on your audience.

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INSIGHT

Core Values Are Your Human Edge

Core values are the human unfair advantage AI cannot replicate.
They reveal deep convictions and lived experience that attract the right clients.

ANECDOTE

Ken's Early Purpose Struggle

Ken struggled at 19 with purpose until he discovered innate values guided him.
Walking out those values freed him to try multiple paths and find fulfillment.

ADVICE

Define Values As Lived Convictions

Identify core values as convictions you will keep if everything falls apart.
Ensure values are lived out and revealed over time, not merely aspirational or circumstantial.

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In this AI marketing podcast episode, Dan Sanchez and Ken Freire break down how your personal core values are your greatest unfair advantage in the age of AI. While AI can mimic tone, produce content, and automate tasks, it can never replicate your deep convictions, beliefs, or lived experiences. They walk through a step-by-step roadmap for identifying and clarifying your core values and how to turn them into magnetic forces in your marketing, leadership, and business.

My Favorite AI Tools

Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
High Level (My all-in-one marketing platform) - https://danchez.com/highlevel
Zencastr (Best AI podcast tool) - https://danchez.com/podtools
n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

Core Values Word Bank:
AI-driven Podcast Fit Assessment - https://AIdrivenmarketer.com/pod

Timestamps

00:01 – The human edge over AI: core values and lived experience
01:19 – What your "why" really is and why most people lose sight of it
02:32 – Why core values are your differentiator in a sea of AI sameness
05:20 – Ken's journey: discovering and teaching core values
06:53 – What core values are (and aren't)
10:19 – Ken’s 5-part framework: Believe, Become, Build, Belong, Bless
15:05 – Using life stories and reflection to uncover values
19:14 – The "Reality Audit": time, money, energy, and fear as value indicators
23:14 – How to shortcut the process using ChatGPT
26:19 – Final step: aligning and refining your true top 5 core values
30:32 – Core values in marketing: bring them to life with stories
35:29 – 3 key stories every marketer should craft to express values
38:14 – Add the story of transformation to the mix
39:36 – Stories across your content make your values unmistakable
40:46 – Getting help: AI can assist, but humans help discern your truth