Dan Porter [#50]: Building Overtime into an IP Powerhouse for the Next Generation of Sports Fans

On today’s conversation, I’m joined by the CEO of Overtime, Dan Porter. 

Formerly head of Digital at WME, CEO of OMGPOP, and the creator of the mobile game ‘Draw Something,’ Dan founded Overtime in 2016. 

Now a digital sports media company geared towards Gen-Z sports fans and operating a series of professional sports leagues - it began focusing on posting short-form content of high school athletes captured shared to social media.

This social-first identity carries through across all of the companies endeavours to this day, so I’m delighted to have Dan on to discuss the companies evolution from media platform to league operator, their recently announced partnerships with the ATP Tour and NWSL, and how they are navigating the evolving landscape around areas like NIL and social media.

Timestamps:  

2:00 - Dan’s Journey - From Draw Something to Overtime

5:00 - What is Overtime? A brand, a platform, a league?

8:00 - Becoming Sports League Operators 

10:00 - Young athletes aren’t future stars, they’re stars NOW

13:00 - Owning IP and Being Part of Creator Economy 

15:00 - Impact of Name, Image, Likeness (NIL) on Overtime

17:00 - Eli Ellis: A potential future Overtime CEO 

20:00 - Overtime’s Revenue Split 

25:00 – NFL, Olympics & new partnerships: Why other leagues are working with Overtime

30:00 – Future plans and Overtime’s potential bold play in chess

Additional Links:

Different Game: Overtime’s IP Empire Is What Every Sports Brand Wishes It Had 🔥

Overtime and NWSL Team Up For Gen-Z-Focused Content Partnership

ATP Tour & Overtime announce groundbreaking content partnership to bring tennis to new audiences

Connect with Dan on LinkedIn - Here

Connect with Andy on LinkedIn - Here