EP 63 : How did Khatabook get 1 Cr. MSME clients? | Ved Prakash (VP, Growth & Marketing)

Jan 20, 2021

43:25

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Khatabook is a mobile app that facilitates bookkeeping for small businesses or "Kirana" shops. The app was launched in 2018 and has quickly gained more than 10 million businesses and 20 million registered users.

Ved is a stellar operator having worked in multiple hypergrowth startups. Prior to joining Khatabook as its VP - Growth & Marketing, he was spearheading growth initiatives at Rentomojo, and also led the marketing team at ZO Rooms.

In this episode, we try to understand how Khatabook achieved this milestone in such a short period. Here's what we spoke about -

- Getting to 1 crore customers (00:10)

- Use-cases Khatabook is solving for(02:04)

- Customer acquisition & onboarding (04:18)

- Marketing vs. Product-led Growth (06:43)

- Knowing the customer (09:46)

- Acquiring the next billion customers via mass media channels

- (15:56) Measuring effectiveness for TVC campaigns (17:50)

- Building for the Bharat User (20:40)

- Business during covid-19 (23:38)

- Growth plans for 2021 (28:27)

- Propensity to pay for a service (31:05)