In this engaging conversation, John McIntyre, a seasoned copywriter and mastermind behind AI Copywriting Secrets, shares insights from a unique gathering of top copywriters. The discussion highlights innovative AI techniques for enhancing writing, including the powerful 'drop in dialogue' method for engaging emails. John emphasizes the importance of preparation and strong writing skills when leveraging AI tools like ChatGPT. They also tackle the legal aspects of AI in copywriting, showcasing how to turn complex challenges into opportunities for growth.
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John's Brave AI Copywriters Roundtable
John McIntyre courageously brought together 14 top copywriters to share their AI-driven workflows.
Each had to present practical, hands-on methods they actively used in their copywriting business.
insights INSIGHT
No Consensus on AI Limits
There is no consensus on when AI should not be used in copywriting.
Usage depends heavily on personal philosophy and preference of each copywriter.
insights INSIGHT
AI Tool Depends on User Skill
AI effectiveness depends on the user's copywriting knowledge and ability to articulate requests.
Without understanding copywriting principles, AI output will likely be poor and frustrating.
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Can you picture yourself having the guts and imagination to bring 14 of the top copywriters in the business together to share their best action steps using AI to make money and/or save time?
I certainly couldn’t, but our guest today is an adventurous man and a successful copywriter-wrangler. Because he did it.
Please welcome John McIntyre, who recently invited me and a host of others. This wasn’t a theoretical roundtable.
Each of us had to give ONE workflow, technique, or method we were using AI to make our own copywriting business better. Some of the other guys were David Deutsch, Bob Bly, Daniel Throssell, Chris Orzechowski, and
Jon Benson–to name a few.
We each had 45 minutes to jump right into it. John encouraged us to treat it like a mentoring session with him on our topic. No fancy sets, no intro, no slide decks–just real, hands-on stuff.
I’ll confess, I spent the entire available time in the 24 hours before my session preparing. Because, and here’s a secret, it takes a lot of prep to make a session look spontaneous, if it’s any good.
My session was how to get Chat GPT to pull persuasion stories out of you, in your own words. I would say it was a success.
And John’s a highly successful copywriter in his own right, as well as a terrific interviewer.
But today we turned the tables on him and interview him about what he learned producing and promoting AI Copywriting Secrets.
This is what we asked him:
1. What prompted you to put this together in the first place?
2. What did you find people had to say about when NOT to use AI, as well as how they use it themselves?
3. What was the most surprising thing you heard from the interviews?
4. What were the most valuable things you heard about using AI?
5. How did what you heard from us change how you look at, or use, AI?
6. Based on what you learned, what advice would you give to a copywriter who’s been hesitant to even try AI up to this point?
7.You know this program better than anyone. Could you give us a quick tour of what’s in it overall and what someone either with little experience, or with a lot of experience, will get out of it?
Here’s a link to find out more about the program:
Get It Here Download.
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