Bankless Crypto's Everything App | Base's Creator, Jesse Pollak
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Jul 26, 2025 
Jesse Pollak, the visionary behind Base, unveils his ambitious crypto-powered everything app designed to empower creators and redefine social media. He discusses how Base tackles the challenges creators face, offering equitable revenue models and innovative features to enhance user interactions. Pollak shares insights on content optimization strategies aimed at achieving virality and highlights the rise of mini apps within the platform. He also addresses concerns around creator monetization, painting an exciting picture of a more decentralized and rewarding digital economy.
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Base App as Everything App
- The Base app is a consumer front door to the on-chain economy, not just Base chain itself.
- It offers a seamless, interoperable platform where users can post, earn, chat, explore apps, trade, and pay globally.
Fixing Creator Economics
- Current social media platforms often exploit creators, who earn less than 5% of the revenue generated.
- Base app aims to realign incentives by building on open protocols that enable creators to earn directly from their creativity.
Immediate Creator Earnings
- Posting on Base app allows creators to earn immediately from viral posts without follower or location restrictions.
- Earnings scale with audience size and viral reach, showing strong potential as user base grows.