Entrepreneur Charlotte Hale faced a big business dilemma. When she named what she expected to be a seasonal business, Plum Pretty Sugar, she wanted to evoke a whimsical tone.

But the brand soon became a powerhouse as the originator and pioneer of the now global multi-million dollar bridal ‘getting ready’ category, and she faced a challenge she compares to adulting but for brands.

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For more information, visit the show notes at https://www.bobbirebell.com/podcast/charlottehale

Adulting for brands with Plum Pretty Sugar’s Charlotte Hale