Media Tech Talk #006 - Brian O’Kelley (Scope3)

Brian O’Kelley - Co-Founder & CEO of Scope3 and the architect behind AppNexus - joins Daevid Richards and Paul Luckett to explore how AI, sustainability, and open standards are transforming advertising into a force for good.

In this episode:

(02:00) - From AppNexus to Carbon Accounting in Ad Tech

(08:30) - Agentic Advertising Explained & Why It Uses Less Carbon

(13:50) - Fixing Incentives in Programmatic Markets

(20:00) - The AppNexus Legacy and Xandr Transition

(24:40) - AI as the New Operating System for Media

(35:10) - Hiring, Productivity & the AI Workforce Shift

(40:00) - How Scope3 Models Carbon Across the Supply Chain

(47:00) - Open Protocols vs Walled Gardens in AI-Native Ad Tech

(55:00) - Brian’s Advice for Leaders in an Agentic World

💬 Guest: Brian O’Kelley - https://www.scope3.com | https://www.linkedin.com/in/brianokelley/

🎧 Hosts: Daevid Richards & Paul Luckett

Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

#MediaTechTalk #BrianOKelley #Scope3 #AppNexus #AdTech #Sustainability #Programmatic #AIAdvertising #OpenStandards #DigitalCarbon #MediaInnovation #AgenticAI #PublisherTech #AdOperations #FutureofMedia #AdContextProtocol

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