Millennials are reframing their generational identity as they enter homeownership and parenthood, but broken systems remain. Nostalgia for a pre-internet era offers an escape, and reflects a yearning for IRL experiences and human connection in an automated and mediated world.

Anne Helen Petersen, author and cultural critic, joins host Farrah Bostic to discuss the evolving narratives surrounding millennials and Gen Z. They explore how the optimism of the 90s and early 2000s has given way to disillusionment, the impact of political polarization on younger generations, and the collective burnout experienced by a society that glorifies productivity over rest.

Resources

The Coddling of the American Mind by Greg Lukianoff and Jonathan Haidt

"How the Stanley Cup Went Viral" by Kyle Chayka in The New Yorker

"It's Just a Water Bottle" by Amanda Mull in The Atlantic

Vox's "Today, Explained" episode, "The kids are all home"

Our Guest

A former senior culture writer for BuzzFeed, Anne Helen Petersen now writes her newsletter, Culture Study, as a full-time venture on Substack. Petersen received her PhD at the University of Texas at Austin, where she focused on the history of celebrity gossip. Her previous books, Too Fat, Too Slutty, Too Loud and Scandals of Classic Hollywood, were featured in NPR, Elle, and the Atlantic. She lives in Missoula, Montana.

Your Hosts

Farrah Bostic is the founder and Head of Research & Strategy at The Difference Engine, a strategic insights consultancy. With over 20 years of experience turning audience insights into effective strategies for B2B and B2C companies, Farrah helps business leaders make big decisions.

Adam Pierno is an author, strategist, and managing director of brand strategy at Arizona State University, and founder of Specific Branding and Research, where he helps brands understand customer habits and create effective growth strategies.

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Mark's 11am Monologue.