412 / 设计师必读的调研之书！- Just Enough Research

最近读了 Erika Hall 的 Just Enough Research，这本书在我的阅读清单上已经有一段时间了。哇！读完这本书感觉很糟糕：为什么我在刚开始我的 UX 设计生涯时没有读它呢！？如果我遵循本书中的一些研究建议，我可以避开很多职业陷阱，并成为更好的设计师！ 这本书里最让我觉得脑洞大开的五个要点： 1️⃣ 问卷调查是最困难的研究方法。 2️⃣ 在你把铅笔放在纸上之前，先测试竞争对手的产品。然后测试一些草图。然后尽可能多地在每个阶段进行测试。 3️⃣ 当空想遇到现实时，现实总是会赢。 4️⃣ 用户研究的第一条规则：永远不要问任何人他们想要什么。（你的想法范围可能会受到他人想象力的限制。） 5️⃣ 用户调查时的引语通常是用户研究中最强大、最有效的收获。 注意：本期节目为全英文，如果您对设计、职场、效率提升的英文内容感兴趣，请订阅我的播客“Bear Academy”或关注我的YouTube频道(BearTalk)。 Just Enough Research - A Must Read Book For All Designers! Finally read Just Enough Research by Erika Hall,, which has been on my reading list for a while. Wow! I feel bad after reading this book: why didn’t I read it when I started my UX design career!? I would avoid so many pitfalls and have many better outcomes if I followed some research suggestions from this book! If you need a just enough summary for this book, Erika summarised it in this awesome video https://lnkd.in/gRQcm__S (https://lnkd.in/gRQcm__S)). Five things that blew my design mind from this book: 1️⃣ Surveys are the most difficult research method of all. 2️⃣ Test a competitor’s product before you even put pencil to paper. Then test some sketches. And then test at every stage as much as you can. 3️⃣ When blue-sky thinking meets reality, reality always wins. 4️⃣ The first rule of user research: never ask anyone what they want.(You risk the scope of your ideas being limited by the imaginations of others. ) 5️⃣ Quotes that represent the perspectives of research participants are often the most powerful, portable output of user research. 关于： 「狗熊有话说」播客是由 大狗熊 于 2012 年创办的独立中文知识型播客节目，以阅读、科技、旅行和个人成长为主要话题内容，是 iTunes 中国区长期推荐播客，被苹果 iTunes 评选为「2013 年度精选最佳社会与文化播客」。 收听： 在苹果 Podcasts、Spotify、新浪播客、网易云音乐 、喜马拉雅FM 和 荔枝FM 等音频播客平台中可以搜索"狗熊有话说"并关注收听； 直接于【狗熊有话说】播客官网 voice.beartalking.com (http://voice.beartalking.com)在线收听； 在微信公号文章中可以直接点击音频按钮收听； 支持： 如果你认可大狗熊的节目，请向朋友们推荐这档节目，邀请朋友们关注公众号“狗熊有话说”； 大狗熊会在YouTube上更新更多关于设计、效率与学习类的内容，请在YouTube订阅频道 http://www.youtube.com/c/BearTalkVideo 如果喜欢英文内容，您也可以在这里订阅大狗熊的英文邮件email.beartalking.com/signup (https://email.beartalking.com/signup)，不定期收获学习经验分享。 联系： 微 信：bearbigtalk（公众号） 网 站：beartalking.com (http://www.beartalking.com) 邮 箱：bear@beartalking.com (mailto:bear@beartalking.com) 微 博：@i大狗熊 (http://www.weibo.com/bearbig) If like this one, why don't you subscribe to Bear? Every post, to your inbox. 100% true, and always keep it real. And of course, no spam, ever. Go ahead, click email.beartalking.com/signup to subscribe.

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