Inside the Business of Nike

PODCAST: We examine the business of Nike on this week’s edition of Sports Business Radio. In the past year, Nike’s stock price has dropped from $123 a share to a low of $71 dollars a share. In late June, Nike lost $28 BILLION in shareholder value in a single day. This has resulted in mass layoffs for the footwear and apparel giant. What are the factors that have led to Nike’s business woes and what needs to be done in order to turn the business around? Michael Sykes (@MikeDSykes), author of the “Kicks You Wear” newsletter, joins us for a deep dive into the business of Nike.

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This week’s edition of Sports Business Radio is presented by Matsing (www.matsing.com). Matsing’s antennas are deployed in over 100 venues globally, including 50% of NFL venues, 35% of NBA and NHL arenas, several F1 race tracks and even at the upcoming 2024 Olympics in Paris. Venues such as AT&T Stadium (home of the Dallas Cowboys), Alegiant Stadium (home of the Las Vegas Raiders and Super Bowl LVIII) and Amalie Arena (home of the Tampa Bay Lightning) all have Matsing’s innovative lens antennas.

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#Nike #Footwear #Apparel #SportsBusiness

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