

Exploring Real Estate Trends and Insights in Northwest Arkansas with NWA Look
About the Show:
"I think putting numbers in front of people, even showing them a seller's net sheet, can help explain what their next step should be, whether they wait or they sell now."
– Desiree Stock
In this episode of I Am Northwest Arkansas®, host Randy Wilburn sits down with Desiree Stock and Stuart Collier, the real estate professionals behind NWA Look, a data-driven weekly newsletter that's becoming essential reading for anyone navigating Northwest Arkansas's dynamic housing market.
Desiree brings a unique perspective to the region's real estate landscape, having made her own transition from Florida's market to NWA. Her dedication to providing clear, objective market data led to the creation of NWA Look, which now serves buyers, sellers, investors, and appraisers nationwide. Randy, drawing on his background as a former Boston real estate broker, explores how Desiree's commitment to transparency is reshaping how people understand local market trends.
The conversation reveals how real-time data and market insights empower better decision-making in NWA's competitive and rapidly evolving real estate environment. Desiree and Stuart share their expertise on reading market signals, address ongoing challenges like infrastructure development and housing supply constraints, and offer valuable guidance for anyone considering making Northwest Arkansas their home.
Whether you're a longtime resident, potential newcomer, or real estate professional, this episode delivers actionable insights into one of the region's most important sectors.
Key Takeaways:
- Honest Market Insights: NWA Look provides unbiased, deep-dive data about cities like Fayetteville, Bentonville, Rogers, and Springdale—giving you a clear picture of what’s happening in local real estate.
- Data Over Emotion: When numbers are clear, buyers and sellers can make better decisions instead of relying just on feelings or hearsay.
- Infrastructure Matters: Growth in Northwest Arkansas isn’t just about new homes—it’s about water, roads, and sewers that make building possible.
- Trusted Resource: The newsletter is valued by everyone from out-of-state investors to local appraisers. It’s even unbranded, making it a tool for the whole real estate community.
- Staying Connected: The NWA Look newsletter is out every Thursday and aims to keep you ahead of the curve, whether you’re buying, selling, investing, or just want to keep up with what’s next.
All this and more on this episode of the I Am Northwest Arkansas® podcast.
Important Links and Mentions on the Show*
- NWA Look Newsletter: Sign up at nwalook.com for your weekly, in-depth real estate updates.
- NWA Look on Instagram
- NWA Look on Faceboook
- Crew@NWALook.com: Email Desiree with questions or partnership/sponsorship requests.
- Collier & Associates Real Estate
- Episode 232: Relationships are the Foundation: Stuart Collier’s Key to Success in the Real Estate Industry
- FindItNWA.com NWA’s Hyperlocal Business Directory
This episode is sponsored by*
Signature Bank of Arkansas "Community Banking at its Best!"
*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.
Connect more with I am Northwest Arkansas:
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- Email Us at hello@iamnorthwestarkansas.com
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- Connect With Our LinkedIn Page
- Join The Facebook Group
- Connect with our Fearless Host, Randy Wilburn on LinkedIn
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Mentioned in this episode:
Winetopia 2025
We’re back at the barn! Winetopia is THE annual event that highlights the best of what our NWA Community has to offer, and we are thrilled to be back at the Barn at the Stonebreaker this year! Winetopia is where you can taste incredible top-tier wine, local craft beer, top-shelf bourbon, a variety of other spirits from our favorite local distilleries, AND hand-crafted mocktails. A specially-selected menu from Stonebreaker catering and our favorite Mia Tarts round out the evening! A ticket is all you need to access one of the most special nights of the year. Your favorite features from Winetopia will be there - the famous wine toss with Carny in the Corner, DJ Shortfuze spinning smooth tracks all night long, and the best silent auction around! You’ve been waiting all year for this event, and it’s now around the corner! We cannot wait to see you there!
Apple Seeds An Evening at the Farm, Saturday, October 11th, 2025
Evening at the Farm is a celebration of community and togetherness. Gather with friends, family, and fellow food enthusiasts for a memorable farm-to-table meal. What began as a small gathering has grown into one of our most beloved traditions, celebrating the flavors of the season and the community that makes it all possible. By attending this event, you'll not only treat yourself to an unforgettable culinary experience but also support our mission to empower and nourish our community.
FindItNWA.com
Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"