In this deep dive, Kate examines the history, controversy, nostalgia, turnaround, inappropriate t-shirts, catalogs, and employee policies of iconic retailer Abercrombie & Fitch through the lens of the comeback it's making now. Part-research, part-personal anecdote, part-crowdsourced, this analysis takes both a serious and lighthearted approach to analyzing the influence of a brand that is both nostalgic and historically problematic. Enjoy!
SUPPORT OUR SPONSORS
Go to Framebridge.com and use promo code BTIF to save an additional 15% off your first order
Go to HelloFresh.com/bethereinfive16 and use code bethereinfive16 for up to 16 free meals AND 3 free gifts
Your new nail life is here! Visit OliveandJune.com/BTIF for 20% off your first Mani System
Take your FREE in-depth hair consultation and get 15% off your first order today! Go to Prose.com/bethereinfive
WORKS CITED
https://www.newyorker.com/magazine/2001/03/05/feeling-minnesota
https://www.businessinsider.com/history-of-clothing-brand-abercrombie-and-fitch
https://www.tampabay.com/archive/2001/09/10/a-brand-to-fit-all-ages/
http://news.bbc.co.uk/2/hi/asia-pacific/1938914.stmv
https://www.glamour.com/story/abercombie-to-ditch-sexualized
https://www.randyhortoncreative.com/abercrombie
https://www.latimes.com/archives/la-xpm-2002-may-23-na-thong23-story.html
https://money.cnn.com/2003/12/02/news/companies/abercrombie_catalog/index.htm
https://echoapollo.com/companies/134?form_type=10-K
https://www.cosmopolitan.com/style-beauty/fashion/news/a5981/abercrombie-douchey-tshirts/
https://www.naacpldf.org/case-issue/abercrombie-fitch-employment-discrimination/