Let's Talk Loyalty
#578: Audacious Success: Dr. Nceba Hene's Rewarding Journey with AfricanBank
Aug 21, 2024
47:03
Dr Nceba Hene has a lot to shout about after an incredibly successful start to Audacious Rewards, the rewards programme for AfricanBank. The story behind Audacious Rewards is fascinating, but what is more significant is its performance to date, after only 18 months.
It is delivering a +67% increase in profit for like for like customers due to Audacious Rewards. It is an award-winning brand from this year’s International Loyalty Awards.
Hosted by Amanda Cromhout
Show notes:
2) AfricanBank
