After Hours Entrepreneur with Mark Savant ALEX SANFILIPPO - How to Make Money as a Podcast Guest or Podcast Host
One of the biggest challenges facing podcasters is generating cash flow. This can be a daunting task, as there are many options available and it can be difficult to know where to start. Fortunately, Alex Sanfilippo is here to help. He is the founder of Podmatch, a software solutions for independent podcasters which automatically matches ideal podcast hosts and guests for interviews. Alex’s goal is to help 8,000 people stay in podcasting. In this mastermind session episode, he talks about different ways to monetize your podcast.
Alex starts off by emphasising the importance of gaining backlinks from high authority domains as an important part of increasing reach and building relationships with potential customers. By taking advantage of these opportunities, you can increase your reach and build relationships with potential customers.
Beyond securing backlinks, owning your domain name is vital for building an online presence and expanding reach. Similarly, cultivating trust with listeners is essential in podcasting. By delivering valuable and engaging content, podcasters can create a devoted and engaged audience. Furthermore, a clear and concise call to action effectively guides listeners to the appropriate destination.
Considering the audience's needs and preferences is key when choosing a podcast format, as the audience ultimately dictates the format. This is something that Alex has clearly done with his podcast and has seen his podcast grow by 10X.
When it comes to landing sponsors, alignment is key. It is important to make sure that the podcast is aligned with the sponsor's values and goals. This means that the podcast should be tailored to the sponsor's needs and interests. It is also important to make sure that the podcast is delivering on the promise that was made. If it does not, sponsors will be less likely to keep working with the podcast.
In conclusion, taking action is the most critical aspect of success. No matter how well-crafted a podcast may be, success won't be achieved without proactive efforts. Taking action will help you build trust with your listeners, increase engagement, and ultimately, lead to success. So, don't hesitate—act today and secure your podcast's success.
This episode is sponsored by: FranBridge Consulting
Takeaways
- Traffic linking and attribution
- Deliver on your promise
- Landing sponsors: volume vs specificity
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