Fresh off a category design workshop in NYC, Rachel Josepho, Founder & CEO of Mindfull, and Waleed Cope, CEO of The Soap Box, joined us to share their journey as category designers leading early-stage startups.
Listen in to unpack…
- How early stage startups can use category design chart their strategy
- Why category designers need to start with a highly targeted audience and expand over time
- How to uncover what’s missing in established categories
This episode was moderated by Pablo Gonzalez, John Rougeux, and Mike Damphousse.
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