Bloomberg Businessweek Screentime 2026: Hollywood in the Age of AI
Oct 1, 2026
Aleen Dreksler, Betches Media co-founder and CEO, discusses building a culture-first brand for millennial and Gen Z women, including its expansion into sports. Bloomberg technology journalists Mark Gurman and Ed Ludlow explore Apple’s AI struggles, Vision Pro, Hollywood’s use of AI in production, and the race among tech giants to shape entertainment’s future.
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Why AI Filmmaking Still Needs Human Directors
- Generative video has not become a one-prompt blockbuster machine; studios instead combine human direction with specialized models.
- Luma’s agent can select the best available model for tasks like adding a tree to a scene.
Young Audiences Are Returning For Human Connection
- Darren Walker sees live entertainment as a growing source of connection, especially for young people shaped by COVID isolation.
- Broadway and live events create community even when audiences must wait in line for hours.
The Atlantic Turned Engineering Into Revenue
- The Atlantic rebuilt its business by investing in engineering and digital subscriptions rather than relying on declining advertising.
- Subscriptions became the primary growth engine, with live events adding another revenue stream.