229 - The Ezra Principle - Leadership Lessons That Scaled a Referral Empire with Brian McRae

Brian McRae walked away from a comfortable W-2 job to chase something more fulfilling—control, freedom, and impact. What followed was a leadership journey rooted in service. In this episode, Brian shares how he transitioned from the mortgage world to building a coaching and mastermind business that thrives on authentic relationships.

He didn’t advertise. He didn’t pitch. Instead, he launched a free monthly event focused on giving away practical strategies—like handwritten notes—that made attendees feel seen. Within three years, 60% of his business came through that event, and he never once asked for referrals.

Brian shares the "Ezra Principle"—study, practice, teach—as his guiding framework. He also talks about how building community led to the creation of The Boardroom, a mastermind group for financial professionals looking to lead with heart, not hustle.

His story is a masterclass in leadership through generosity and consistency. If you want to grow by helping others win, this episode is your playbook.

Want to learn more about Brian McRae's work? Check out their website at https://www.briankmcrae.com.

Connect with Brian McRae on LinkedIn at https://www.linkedin.com/in/briankmcrae/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.