Welcome to the More Cheese, Less Whiskers podcast. Today we're talking with Kirsten Fox from the Culinary Wine Institute in Utah. The wine capital of America! I've known Kirsten for a while now. She's been part of our Email Mastery program, so we've had chance to work with her on some email case studies she’s been creating.

She has a really great business that trains the staff of resorts and hotels, helping their servers become more knowledgeable about wine, so they can pass that knowledge on to diners and ultimately impact the amount of wine sold.

We had a really great conversation and I think you're going to like where it went, because we ended up talking about something that could have a really great impact when we started talking about creating custom metrics.

A metric, a proprietary metric that’s unique to your program, that you can wrap your training around, becomes a proof element of both their need for you, and the impact of working with you.

I am excited for you to hear this episode. This is something that so many of you can leverage.

Links:

Show Notes: MoreCheeseLessWhiskers.com/081 Scorecard: ProfitActivatorScore.com Email Mastery: Email dean@deanjackson.com with Email Mastery in the subject and I'll get you all the details

Culinary Wine Institute

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