Founders Forum: The Metrics That Truly Drive Success For Your Ad Accounts

In this conversation, Brad Ploch, Owner WRK Marketing discusses the importance of contribution margin and other key metrics in direct-to-consumer (DTC) marketing.

Brad emphasizes the need to focus on new customer acquisition and repeat customers, as well as setting realistic goals for contribution margin. He also cautions against relying solely on metrics like ROAS and click-through rates, as they can be misleading.

Key Takeaways: 

•  Why contribution margin is a paramount for measuring profitability in DTC marketing.
• How new customer acquisition and repeat customers are crucial for maintaining a positive contribution margin.
• How metrics like ROAS and click-through rates can be misleading when trying to scale your accounts
• The importance of setting realistic goals for contribution margin and consistently measuring against them.

If you'd like to connect with Brad and the WRK Marketing team you can find them here: 

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