Akimbo: A Podcast from Seth Godin

Curation (E)

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Dec 11, 2024
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ANECDOTE

Alan Freed and Payola

  • Alan Freed, credited with popularizing "rock and roll", was accused of payola.
  • This ruined his career, despite being common practice, highlighting the controversy around curators' influence.
ANECDOTE

The Dip at Barnes & Noble

  • Seth Godin made a deal with Barnes & Noble to sell his audiobook 'The Dip' at the cash register.
  • This unconventional placement, like end caps in supermarkets, demonstrates how power lies in placement and curation.
INSIGHT

Curation and Scarcity

  • Curators with the power to present ideas can sell that power in a scarcity-driven market.
  • However, they must maintain quality to retain their curatorial power.
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