How to Build Your Team & Scale Your SaaS with Josh Ho of Referral Rock

Every business has its golden formula for growth that works for them. But one SaaS platform might push things further by growing your brand awareness and referrals through word of mouth. That is Referral Rock, and today, its Founder and CEO, Josh Ho, shares in detail its origin story.

In this episode, we discuss:

• How to make word-of-mouth referrals a part of your business growth strategy
• B2B versus B2C SaaS products
• Winning strategies to build your team and scale your SaaS business

B2B Versus B2C SaaS Products

Though B2B SaaS products are more complex, it's easier to sell and scale as you need fewer customers willing to spend more for a great product. For B2C, you need thousands of customers, and even if the market seems larger, it is much more difficult to sustain and develop from scaling and building infrastructure perspectives. But B2C seems more appealing to first-time entrepreneurs as they often want to deliver some value to the masses.

I think people default to B2C because many are consumers first, and they want their friends and family to think it's cool. On the B2B side, you can find a small number of people, give them a huge value metric, and they don't really blink an eye at spending hundreds of dollars on software - Josh Ho

Take Notes of This Hiring Strategy

Building and scaling a SaaS business implies strategically hiring the right people for specific positions. For Josh, that means learning enough first about a role and then hiring a mid-level specialist whom he can train to take on management responsibilities and build a team. And that person will also make the playbook, put it into an operation manual, learn it themselves, and then train other people.

I modeled in my head as I would nail the job, and then I would scale up by finding other people and training them behind me - Josh Ho

Learn This Before Starting Your Company

When you start being successful as an entrepreneur, you might feel mature enough to take on new challenges or that you're better than you are. But when you get to a new level, you might realize that you were not mature enough and there is still a lot you should learn. Be aware of this and constantly look for areas to improve before taking on new commitments.

There was a lot more meat down in level two versus me trying to jump to level three or jump to level four - Josh Ho

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