One Man's Trash is Another Man's Treasure - Shaqir Hussyin - FHR #286

Why Dave Decided to talk to Shaqir:

Shaqir Hussyin – founder of WealthAcademy, entrepreneur man on a mission. He has founded and created over 10 brands, promotions and companies that he has built to over $1 million dollars each. 2 of them to over $10 million in sales. He has created a hyper responsive profitable list of over 570,000+ subscribers and thousands of clients all over the world, and has personally hosted over 130+ live events, seminars and workshops.

Tips and Tricks for You and Your Business:

• Selling High Tickets (10:00)
• Conversions (12:00)

Quotable Moments:

"It's the relationship you have with your list"

Important Links:

https://shaqirhussyin.com/ FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

---Transcript---

Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back

Speaker 2: 00:18 radio. This is going to be a wild ride. I wish he should actually record the prerecorded and secured. I talk and grab back and forth with each other here, but I've first of all, welcome to the show Mr. Secure who saying chick, you're welcome.

Speaker 3: 00:31 What's going on? Dave? I'm excited to be here.

Speaker 2: 00:34 All for those of you guys who don't know Shakira, this is a guy who's been crushing it for quite some time. He's been able to grow a list of over 600,000 subscribers using funnels. He's built over 10 different businesses that have each done over a million bucks. He's also got to. They're done over 10 million is that he's gone from zero to a million bucks in 30 days. The overall revenues like $30 million disguised. Just been crushing it. The best part though, what I love is this. The guy who is also ran out of money twice as a business guy and understands what it means to be on the highs and the lows right now. He's in the process of kind of changed this company to get some more life freedom. So he's a downsizing from 50 employees down to 18 folks on building them up. And the one thing I want from security is just not willing to sell and that's a domain. But uh, we'll get that out of him later. I think if he was joking, basically saying it's his life insurance policy. So if something goes wrong, he'll tell his family to contact, click funnels and buy the domain from him. But anyways, secure. Welcome to the show.

Speaker 3: 01:30 Welcome. I'm excited. Thanks so much. And uh, let's get this show on the road.

Speaker 2: 01:35 All right, so where do you want to start? Should we received this? So for those guys don't know. Shakira was one of our very first affiliates with click funnels way back when, four years ago, and started this whole idea as far as funnels. And one of the things he was complaining to Russell about at the time was, man, if you build software like that, I'm not gonna be able to charge thousands and thousands of dollars to build funnels and you're making it too easy. So with that set, secure, what? How's this whole funnel thing played into your game?

Speaker 3: 01:59 Well, the good news is my funnel, his business is still up and running. I actually had a Webinar that did over one point, $2,000,000, actually a on funnels. It's a mild concept is how do you go from a nobody to becoming a highly paid expert or why like to call? And that's the one of the brands that I'm involved in and I grow every day, which is google. It's essentially how do you take your message and you take the mess in your head and then turning around into a profitable message that attracts your dream clients. And then you can charge premium pricing. Because I run the business when I first got it. Actually, I should tell you where I started. So I started when I was 21 years old. Uh, just like most people, I was in my parents house and I used to um, watch late night TV and there was a guy called Andrew Reynolds and a guy called Bob proctor and they will come on and in the UK there was only one channel it was going to channel and they would talk about all this, you know, Internet marketing, all this law of attraction stuff.

Speaker 3: 03:09 And I was really attracted to it and the reason why I was attracted to it because when I was about 14 years old, I started selling stuff in the markets. I would sell clothes, I'd sell junk, I'd sell electronics. And I knew at that age now I realized and I'm very thankful. God bless my parents. Um, I had a lot of confidence, I guess talking to people a young age. So by the time I was 14, 15, I go to the markets and I would in front of hundreds of people are like, Hey, if you want to go and your mobile phone for say come over and all these, you know, elderly men and women, they would all surround me. And I was doing speeches to them, trying to sell them on back then and I must've been 14, 15, 15 years old, but now at 16 I discovered this thing called Ebay.

Speaker 3: 03:57 And I remember that night it was about 3:00 AM. I thought, man, I'm going to lie. God's going to punish me. God forgives me. I was like, because you have to say confirm are 18 years old. I was just staying up all night thinking, man, if I'm lying and got punished. And anyway, I just went ahead and I did it. Hopefully God forgives me. And so boom, 16, I started selling on Ebay. 16, 17, 18. And I never had a proper job until I worked in a construction company for my dad. So I was 16 to 19 hours, sold all of the junk from my house. And then I realize I'm out of stuff to sell. So I discover that my parents are very well loved in the, in the local neighborhood. So I started literally going door to door knocking on people's house and telling them, Hey, because I had listened to this quote and how it's changed our lives.

Speaker 3: 04:50 And the quote was, one man's trash is another man's treasure and I thought that's it, that's all. And so I would go door to door knocking on my neighbor's house and I'd say, Hey, do you have any trash in your house? Because I'm the guy that complained and I charge zero percent commissions. And they were like, I'd say something like, I'm on my way to becoming an Ebay power seller. So I charge you commission zoning and I don't know, I was young. So by the time I was doing that at 19 or 20, I had gone to an internet marketing event, a one of these seminars and the guys doing the back of clothes. And that was it man. I was like 19, 20 years old and I see this guy get on, there's only 10 people in the room. And he says, this thing is just get up, go to the back of the room. And I just look at the whole room. I had no idea about 2005 was to read. A lot of these guys get up and they go and sign up and I'm thinking to myself, he just made 4,000 pounds in 19 minutes back. I want to be like this guy, and so I'm at university. I'm starting to go there for two years. I'm starting to do a. becoming an investment banker will continue off. Can I. have you been to London before?

Speaker 3: 06:17 I was growing up, especially being an Asian kid. You know, old grandparents will tell their kids go and study and I don't know if you can see, I don't know if you can see that, but is basically canary wharf where all the big buildings and my parents would always say, son, you gotta work hard, get a degree, get a job and you're working up there. So it's cool because now I was beautiful. Three bedroom, penthouse and that's my view. Everyday I wake up the whole city from here. It's really amazing. So I'm going for this phase. I go to these Internet marketing conferences and one day I met a guy, he was, I was 21, he was 27 and he was making 100 grand a day on Click Bank and that's all done because the next day I went home, I told my parents I'm dropping out of university and my mom said, but you know, in our culture, no girl, it's going to mount.

Speaker 3: 07:18 That explains why I have an American wife by the way was important. I didn't get the get the Asian girl. So what happens is, um, I, I say to myself, I'm going to go and figure this stuff out and for nine months I buy everything under the sun. I bury myself in $45,000 worth of debt. And I was at the time 21 years old, I'm the next year I had broken through and made my first six figures. I had an 120 k. The second year I did 275 k and then my third year I hit one point $2,000,000. That was, I was 20. I had just turned 24, 23 or 24 and I just, I called up my dad, I'm like, Dad, you never believed this. I made a million dollars. And he's like, are you sure? I'm like, Dad, trust me, I'm done. I'm a millionaire. And he goes, son, don't tell nobody.

Speaker 3: 08:17 But anyway, that's a. that's a brand person job. So long story short, I go through that phase and I keep doing affiliate marketing, list building, building sales funnels. I'm, and I go into the knack of creating sales funnels, but more importantly, understanding that through each process of the funnel, depending on how you carry out a message, you can appeal to different types of people and different offers. So, you know, I didn't really go through this ascension model, which is, you know, sell a tripwire and you go seven slash 27. No, I just went, how do I set a $10,000 program? And I was very fortunate. God blessed me. Two things happened. One, I tried to click bank the first day, two days I made $15 each. And then I realized this Internet stuff works, but I can't work for 15 bucks if I'm going to do this, I need to make a lot of money.

Speaker 3: 09:17 And so then I come across these guys, call Jane and Aaron, I don't know if you remember these guys back, they used to run a company called carbon copy pro. Oh yeah. Million years ago. And through that they, I learned and I discovered the art of, if you ask people to fill out an application, you get them on the phone, you'll be able to help them with their problems, but then you'll also be able to charge a lot more. And that was my introduction to high ticket and since then I've built up a list which is really amazing. A list of subscribers, a good, uh, so about 600,000 subscribers now. So it's pretty cool. Um, in terms of the clients that I attract. And so now we have the online version where we sell digital courses when we publish lots of digital programs. And then we have the offline version, which is live events, which is guess what is the, to our free event that I went back down to our three events and then we them into a three day program. The three day program sells them into additional three day, five day, seven day programs. Um, and mostly

Speaker 2: 10:26 I'm gonna stop you. I want to kind of go through this because that's one of the things I haven't talked to too many people out on the interview. And that is um, I'm real familiar with this model. You and I were talking about some of the real estate seminars and things. And so if you're selling a high ticket, so the idea here is

Speaker 3: 10:38 you're,

Speaker 2: 10:39 you're basically sending people to a live event at a smaller one to our type of an event.

Speaker 3: 10:44 Yeah.

Speaker 2: 10:46 Okay. And so there at this two hour event as a free event or are they paying to get there?

Speaker 3: 10:51 It's a free event. Sometimes we have like a one time flip bump. Okay. 50 bucks or 100 bucks or something. Oh. Most of the time the focus is just get two hours, get them right into coming to the event. So registering online, did they register online for the event we used the online. The leads are very expensive. It scares a lot of people because if you don't do it right, you can lose your shirt. Like I've done many times over a specific campaign. However, once you kinda Dolly in, there's a lot of moving components, but one, one of the fastest ways I know how to turn $50,000 into 250 k in less than a month. And that's one of the reasons why what we've done, you know, over 100 live events.

Speaker 2: 11:40 I want to go through this. This is awesome. I love this fascinating stuff. I'm real familiar. This model, so basically I'm and the real estate stuff, we used to do it either through direct mail or through radio ads, even tv ads and stuff, driving people to a free event. So they go to the free event. You're doing it

Speaker 3: 11:54 online, so they're registering online with an upsale to get to the free events to our event. And then the speaker there is selling them to sign up for what and three day event and usually, I mean not now, but a couple of years ago I would be the three ds speaker. Well now I have two guys and a little bit older than me. And then one is the motor again, which always helps. And other one is a British, which always helps. Trust me. You know, the, the white speaker gets a lot more conversions than you told me to keep it real. So I'm this, I appreciate it.

Speaker 3: 12:37 Tell me, what are the conversions from. Let's say you've got 100 people in that first event, what's the conversions to get to the next one? So what we will do is you would in for at least a thousand registrations, so thousand registrations at 50 bucks a pop is about $50,000. That's from $50,000. We'll get a thousand people and we'll give 30 percent are people that will register to show up. So you're looking at about 300 people saying that they're going to show up. Unfortunately they don't all show up. So you have to have text messaging, facebook chat, someone calling them up, emailing them, text reminders, uh, there's a whole process in place where we follow up with them and then we take them with bribes. Hey, come and pick up one of my books or something away, a DVD or something, income hacks DVD. And so then we have from 300 people would have about 150 to 200 actually show up.

Speaker 3: 13:35 So you're looking at about 10 to 15 percent of people actually showing up. And then let's just say we have 200 people show up at 20 percent conversion rate. You're looking at, what is it like 40 buying and 40 bus, 40 buying units. Is that a good number? Because you know on the back end people minimum could be worth at least. And I, when I talk about people can be worth this much money. I'm only talking from a logical thought. Obviously they're human beings. Obviously we are buying it. It has a value by news. Got Dollar Man. So first of all, how many of those are you going to close? So you've, you've closed bout 20 percent 40 people, how much they pay in at the board. They are anywhere from $500 bucks to $2,000. Dollars is to have a lunch with the speakers and the crew and it's really amazing because we have a really high uptake on the people that would pay a premium and so we kind of know someone that is not a filter is not kind of making a fuss for paying 2000 bucks, they're going to be the person that upgrades at the live event.

Speaker 3: 14:46 So we have a group of people that will pay 500 bucks. Then we have a group of people that will pay 1500 to two grand depending on what country you, you're in something like Canada and we're doing Montreal and Vancouver will say we'll pay for your flight. So uh, if they're in one tool will say hey, you pay two grand and you will pay for your flight to come to Toronto. So a lot of the times. Yeah. So I mean we would, it depends on who the speaker is at that time. They will come up with creative ways to serve that customer by selling them into our programs. What's the three day event? We add a tremendous amount of value and then we used to do, you know, when I was younger, I guess when I was really young, only two, three years ago, we used to go to the back of grandma, a little bit of a hard server.

Speaker 3: 15:38 Now we've kind of, um, we've changed the methods and it's very simple. We offer a bunch of programs on stage and then we say, if you're interested then go and request an interview with one of our team members. If you like, what you see, upgrade. If no, don't play alone, don't play your home mortgage, don't like 10 credit cards. So I have to do that because of a religious belief, right? So for me, it's like if you can't afford our programs, don't worry. Like I've been around for the last seven, eight years, I plan to be around for the next 10 years. When you're ready, come one, what's the price point you're selling at that three day event? Then a bad event. It goes from 3000 to 10,000 to $40,000. It really depends. Yeah, three, 10, 40. Those are core offers. That's awesome. So how large are those?

Speaker 3: 16:34 So you've got typically you have theater events where you've got these 40 people. How, how large is your actual three day event? So those are very small. We found 40 to 50 is your id because if you have 40 and then you do a plus one, three guests, which is what we have to do. The reason is because we offer a high ticket programs and they will make educated purchasing decision if they don't have someone there like their spouse, girlfriend, whatever. So we will offer a free ticket for the past one to come in and we want to keep the room from 40 to 60. Forty to 60 is very containable. If you have 80 plus it gets really messy. If you have like less than 20, it doesn't usually work. So what we found is fortifying heads tend to 20 guests, maximum 60 in a room is perfect and they're selling what you're selling.

Speaker 3: 17:20 Wealth Academy was certainly worth academy products and services, so they usually digital, there's no affiliate program involved, so there's no vibe. So you can promote now that we just saying, hey, if you don't have a business, we'll show you how to set up a business and if you have a business we'll show you how to grow it and if you have the money then you can come and join shacks coaching program, which is $40,000 a year and I have over 100 people in that group. So that's, that's pretty much the model. That's awesome. So when you're looking at a large event like that, um, what's the typical breakdown as far as how many? By the three? The 10 and the 40 a. So usually we would get at least look, I just didn't want even last week, two weeks ago in London, we had 35 people in the room when I'm in London or when I'm in a country because I traveled alone when I'm in a country.

Speaker 3: 18:15 Then I just pop into the event. So there was one of my speaker, he's running the whole show. Why? It just popped in, said Hi. Hello. I did one, one or two key notes on funnels and usually they do the whole pitch or whatever, but we had a three people, three people by the 40 k plus programs and then we had maybe four people by the 10 K and then we had a whole range of people buying the three k and you know what it was really cool. Oh my gosh. I gotta tell you this. This is like I, I emailed my list everyday, seven days a week, you know, I, I send an email everyday and I've been doing that for the last five years. Okay. So I emailed every single day. There's no days I take off and back in 2010. December 2010. I had sent an email, I will.

Speaker 3: 19:08 Here's why. Did you have much money? So I bought traffic from twitter, from twitter, from fiverr. So I spent five bucks. I remember the stats like yesterday, this is no lie. I spending five bucks abandoned. This person sent you all over twitter. I go 40 clicks, 12 leads to sales. One Guy Julian gearing. Okay. I talk about him all the time that Julian, gary, he buys, he comes through that twitter, the $5 funnel or whatever. $5. Okay. And he buys a $10,000 program that I was promoting. Whoa, dude, this was back in. Was it? This was like eight years ago, seven, eight, seven, eight years ago. Two thousand and 10, so eight years ago, two weeks, two, three weeks ago he flew down to London. I never been awesome. It flew down to London from Thailand and then he decided, check, I've followed your work for so long, like you're the real deal.

Speaker 3: 20:08 I tried all this other stuff. He has worked. Boom, you buys a 40 grand program. That circle. That's honest. It's why we tell people all the time, it's the relationship you have with that list and as long as you providing value to these people on a regular basis, it's not just having people on a list, it's the relationship, it's how they engage with you and I know you. You're engaging with your list all the time. Jack. That's so, so that was a follow up. Nothing. You know, one of my previous mentors is no longer part of this industry anymore. He had built a substantial business and he would always tell, you know, this was like four or five years ago. He told me the concept of just outspend everyone and the reason why you can spend it on is because you're the person that's thinking longterm and they're not. Unfortunately, things changed for him, so he had to take an early retirement.

Speaker 3: 20:59 You know, those lessons have stuck with me. So again, thinking longterm has paid off very well. I love it. You got gotta close to wrapping things up here. What other words have. So first of all, people want to find out more about your work and they go wealth academy, both academy dot Com. That's basically where I'm at. Uh, we do a lot of live events. I guess that's one of the reasons why we talked about using funnels and live events and we actually teach our clients as well on how to set up their own live events where they can do to our free events. They can set their own mastermind coaching program, whatever. So one of the Academy Dot Com, uh, that's the main core side. I also have a blog, Shaquille.com, that's s h a r.com. Would you go to any of those two sides and join my list or you joined the list, you'll get an email a day of your life.

Speaker 3: 21:50 So I'm very proud of that because I've been consistent with that. And so I mean the emails that I done well and so I really appreciate the fact that we did this interview. It's been, it's been great to talk to you and the chat that we had prior to this as well. So I do appreciate, um, you know, one thing I would attend all of the students which is our listeners appliance and everyone that's listening to this is I was teaching my students this concept of reach out and reach up and I said, you know, when you find people that you look up to you, that you appreciate that I've been in the industry that have more wisdom that's smarter than you, then reach up and reach out to them. And so, and I said to them, I'm going to do this interview with Dave Woodward is actually interviewing me as soon as the interview is finished. I'm going to ask him. Hey, can I interview you? Yes you can. I'd be honored. I'd love to have you on my podcast. Shakira's in show is going to be exciting. I appreciate it. And we'll catch up soon dave. Thanks Jack. Well Dr. Alright, peace.

Speaker 4: 22:55 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.