The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

THE TOP 3 THINGS I LEARNED IN 2024 THAT WILL HELP YOU SELL MORE

8 snips
Jan 7, 2025
Discover the powerful blend of instincts and critical thinking in sales. Break free from distractions by shifting focus to what truly drives results. Learn how to prioritize revenue-generating activities instead of being reactive. Embrace change by nurturing authentic connections rather than relying on aggressive tactics. Explore innovative prospecting strategies to elevate your sales game and prepare for success in 2025!
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INSIGHT

Instincts in Sales

  • Our instincts are crucial for quick decision-making, but they can be unreliable in new or complex sales situations.
  • They often prioritize our self-interest, clouding judgment and leading to reactive rather than proactive behavior.
ANECDOTE

Student's Reliance on Instinct

  • Brian Burns describes a student who didn't follow the course steps, relying on instincts that prioritized rapport over process.
  • This highlights how instincts can hinder sales success.
ADVICE

Balancing Instincts and Strategy

  • Don't ignore your instincts, but don't solely rely on them either.
  • Document your sales process to gain clarity and avoid clouded judgment driven by personal needs and feelings.
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