This episode of the Live Better Seller Better Podcast features Ellie Twigger, Commercial Account Director at SalesLoft. Presenting your authentic voice helps you to stand out. It creates trust with your prospects and actually shows that you are human in a time when people long for genuine interaction. 

Ellie shares how she uses video to communicate this. It works alongside her Hexagon Theory which proposes lighting up prospects with call, video, LinkedIn, direct mail, content sharing, and email. But being human goes both ways. SDRs should learn that being confident to send video messages to CEOs is the way to catch their attention. 

HIGHLIGHTS

• Find your authentic voice: Align who you are at home and at work
• The 5 Whys: Be relevant and inquisitive to create a relationship
• Video makes you human and unforgettable
• Consistency is key and being human creates credibility
• Videos bring out emotion 

QUOTES

Ellie: "I actually think people were craving human interactions. So I thought, what better way than interact with people than by sending even if it was a pre demo, post demo catch up, just a video with me being like hey, my name's Ellie, why not put a face to the name?"

Ellie: "People buy from people. I think it's now humans buy from humans, and what better way to show you're a human than by sending a video of yourself smiling saying hey, I genuinely want to have a conversation with you."

Ellie: "That's the whole thing kind of prospecting with SDRs, the main thing you need to think of is how can I be unforgettable? And video is an amazing way to be unforgettable."

Ellie: "You grab their attention once, so why lose it and then just take them out of your cadence and never speak to them again?"

You can find out more about Ellie in the link below:

LinkedIn: 

https://www.linkedin.com/in/ellie-twigger/