The great CRM unbundling: Do we even need one system to rule them all?

Did your CRM promise a utopia but delivered a fancy Rolodex with a UX degree?

Join Pete and Kat as they bravely poke the sacred cow of CRM and ask the tough questions like:

❓ Why does your telco need seven days and a séance to fix your modem? 
❓ Why does your virtual agent sound like a confused intern filling out a colour chart?
❓ And why does it still take 5.2 days to solve a problem that should take 30 minutes?

It’s the CRM roast you didn’t know you needed - with real data, real frustration, and a really broken Wi-Fi modem.

🧠 Expect:

• Insights from the customer service research report
• Tales of tech trauma and loyalty on life support
• A vision for fixing the “messy middle” with workflow orchestration and GenAI
• ...and a heartfelt plea: "Do it for Kat. Please. She’s still on hold."

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