How do you make decisions when your data isn’t certain?

In this episode of The esynergy Podcast, Neil McIvor (Head of Data for Public Services, esynergy) speaks with Simon McLellan (Head of Data Engagement, Met Office) about how the Met Office transforms weather forecasts — inherently uncertain — into actionable insights for organisations and the public.

Key topics covered:

• Managing uncertainty in weather and business data

• Turning forecasts into practical, decision-ready insights

• Data sharing vs. data exchange: what leaders need to know

• Making data accessible and understandable through storytelling

• Lessons in purposeful data governance and stakeholder-focused decision-making

This episode is essential listening for data leaders, technologists, business innovators, and anyone interested in data-driven decision making, forecasting, and practical insights from real-world data challenges.

Available on Spotify, Apple Podcasts, Amazon Music, and YouTube.

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