Shop Local! Small Business Saturday! Independently Owned! These are phrases we use to get people to come in to our stores and support the local economy. That's all well and good but do we deliver the quality people expect? Or do we rely a bit too much on being local to cover up for our shortcomings? Today we chat about this issue of using our small business status to excuse ourselves from improving and the better approach to delivering value where it counts.

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"Local" does not Equal Quality