The Sidemen announce a Netflix documentary, celebrating their 10th anniversary. The hosts discuss their collaboration with Netflix and the themes addressed in the documentary. They also explore the changing dynamics between creators and Hollywood, and the potential impact of the documentary on future collaborations with streaming platforms.
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Quick takeaways
The Sidemen's partnership with Netflix showcases the increasing leverage creators have in negotiations with streaming platforms, allowing them to retain ownership of their projects and have more creative control.
The collaboration between the Sidemen and Netflix reflects the growing convergence of Hollywood and the creator space, providing creators with opportunities to create ambitious projects and expand their creative influence.
Deep dives
The Sidemen's Netflix Documentary: A Bridge to a Broader Audience
The British YouTube supergroup, the Sidemen, announced the release of their documentary on Netflix. The documentary provides an inside look at how the deal came together and explores the relationship between creators and streaming platforms. The Sidemen's manager, Jordan Schwartzenberger, emphasized that Netflix saw the documentary as an opportunity to introduce the creator economy to a wider audience and showcase universal themes such as friendship and entrepreneurship. The decision to partner with Netflix was driven by the platform's reach and prestige, which the Sidemen consider unique and special in the streaming industry.
Ownership and Creative Control: A New Dynamic in the Creator-Sreamer Negotiations
The conversation around the Sidemen's documentary highlights the increasing leverage that creators have in negotiations with streaming platforms. With their own production companies and the capacity to create high-quality content, creators like the Sidemen are able to retain ownership of their projects and have more creative control. This empowers them to tell their stories in a way that captures their vision and resonates with their audience. The ability to license their content to platforms like Netflix while maintaining ownership opens up new opportunities for collaboration and brings a distinctive perspective to the streaming landscape.
Creators Pioneering the Intersection of Hollywood and the Creator Economy
The Sidemen's documentary, along with other recent developments like Mr. Beast's reported $100 million deal with Amazon, reflects the growing convergence of Hollywood and the creator space. Streaming platforms are increasingly recognizing the value of working with creators and their production capabilities. This shift provides creators with opportunities to create ambitious projects and expand their creative influence beyond their existing audience. It also signals a turning point where traditional media embraces and engages with the creativity and influence that digital creators bring. The success of such collaborations has the potential to redefine the entertainment landscape and open doors for aspiring creators.
On January 30, British YouTube supergroup The Sidemen announced their latest project: a Netflix documentary, out next Wednesday.
To hear more about how the deal came together, Publish Press writer Nate Graber-Lipperman called up Jordan Schwarzenberger, the manager of The Sidemen. You can listen to their conversation on why The Sidemen went this route—and how it might impact creators' future opportunities with streaming platforms.
Plus: Stick to the end to hear Colin and Samir's thoughts on what this moment means for our industry.