Titan (IN) | About Time | 1/5

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Titan is the largest jewellery and watch company in India, a country that consumes more gold for jewellery than most countries in the world.

Titan, a part of the Tata Group, generates around $5 billion USD in revenue from jewelry, watches, eyecare, fragrances, fashion accessories, and Indian dress wear.

The Jewelry division is the largest contributor, making up nearly 80% of the business, followed by Watches and Wearables at 8-9%. Titan's products are sold through a combination of direct sales and franchising, with nearly 3,000 stores across over 400 towns in India, covering a retail space equivalent to about 60 football fields. Episode 1: Chronicles Titan’s early struggles to revolutionize the watch industry under Xerxes Desai's leadership.

Episode 2: Tracks Titan's bold strategy to revolutionize retail and marketing with Ogilvy & Mather, leading to their successful launch at Safina Plaza in 1987.

Episode 3: Highlights Titan’s tumultuous entry into the European market, showcasing the challenges and lessons learned.

Episode 4: Explores how Titan's jewelry division, Tanishq, overcame initial struggles to transform the fragmented Indian market with transparency and innovation.

Episode 5: Unveils Titan's creation of the world's slimmest watch, Titan Edge, and the rise of Fastrack, redefining youth fashion in India. -

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