How can you tell if your content will hit or miss before you even hit “publish”?

Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves.

Understanding content gaps and adapting to audience interests is a must. The importance of undertaking the user’s life context is at the core of future content success.