$560 Bib Shorts?!?!? Behind the Scenes Garment Technology

In this conversation, Gil Lavi shares his journey from a creative background in the art world to founding Rubber and Road, a cycling apparel brand. He discusses his personal struggles with weight loss, the importance of establishing a routine, and the innovative approach his brand takes in creating high-quality cycling garments. The conversation highlights the intersection of cycling culture, personal fitness, and the evolution of cycling apparel.

Thanks, Gil! Follow him on IG here:

https://www.instagram.com/gillavi/

Check out Rubber N Road here:

https://www.instagram.com/rubbernroad/

www.rubbernroad.com

Chapters:

00:00 Welcome - $560 Bib Shorts?!

01:37 Meet Gil from Rubber and Road

02:15 The "Atelier" - Where the Magic Happens

03:20 Gil's Journey into Cycling and Weight Loss

06:37 The Birth of Rubber and Road

08:55 The Price of Performance: Why These Bibs Cost $500+

10:54 The Importance of Paneling and Stitching

17:44 The Shammy: It's Not Just About Padding

27:47 3D Printed Shammy - Pros and Cons

30:36 Durability of High-End Cycling Apparel

36:05 Private Equity's Influence on the Cycling Industry

47:30 A Look at Rubber and Road's Skin Suit

50:41 Finding the Right Brand for You

53:17 LGBTQ+ Representation in Cycling

01:00:31 Final thoughts, where to find Rubber and Road