It was great to have Eve Guzman on the show. After speaking at the same events, we got to chat about how to sustainably lose weight for good, nutrition coaching, and building an educational business that helps coaches help clients. 

Eve Guzman, MLS (ASCP), is a nutritionist, personal trainer, business coach and CEO of MacroU, which aims to help women ditch fad diets, lose weight effectively, and build their metabolism through evidence-based coaching. She has personally lost more than 150 pounds through exercise and her macro nutrition philosophy, going from obese to a nationally qualified figure competitor. She inspires and educates women worldwide on ways to create sustainable healthy lifestyle changes to become their best selves. Eve’s mission is to see all women achieve real body goals by eating the foods they love for the rest of their life.

Eve is the creator of the Macro Nutrition Coaching Certification (Macro Mentorship) a 4-month NASM, AFAA, and ISSA approved CEU group coaching certificate program plus business course for health coaches.

IN THIS EPISODE YOU’LL LEARN:

=> The sneaky ways calories creep into our daily nutrition without paying attention to it (you won’t believe how much!).

=> How Eve finally discovered to lose 150 lbs and kept it off for good. 

=> What gimmicks, fad diets and quick fixes did Eve try and what were her results.

=> The 3 key principles everyone must apply to have long term weight loss and health success.

=> Why the short term solutions you’re seeking out are crushing your long term success. 

=> The shocking truth of how much the average American underestimates their daily calories. 

=> Why tracking and data is so important and what to do if someone doesn’t want to track their food.

=>   “I don’t eat that much” really means _________ .

=> How one meal a week can derail your weight loss efforts - you must hear this scenario. 

=> Eve and I discuss the biggest culprits for things that have a lot of calories that we don’t think about but eat often. 

=> The number one thing you must do as a coach and how not doing it will break trust and prevent you from helping the client.

=> What to do when clients come to you after watching a diet documentary and want to do it. 

=> Strategies to eat the foods you want and still get the results you’re seeking.

=> How Eve built her nutrition coaching business through word of mouth and referrals. 

=> The key components to building and maintaining a successful long term online nutrition coaching business. 

LINKS & RESOURCES:

• Eve Guzman Instagram - https://www.instagram.com/eveguzmanofficial?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• The Macro University - https://www.themacrouniversity.com/
• Vigor Ground Fitness and Performance www.VigorGroundFitness.com
• Luka’s Courses and Workshops  www.LukaHocevar.com
• Vigor Life Podcast (iTunes)  h
• Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
• Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber