The Rise of Fox News | 2. A Network for Normal People
Sep 25, 2024
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Roger Ailes, the founder of Fox News, transformed television with his earlier venture, America's Talking, a unique, mostly apolitical channel. His journey reflects a mission filled with ambition and revenge after losing that dream. Rupert Murdoch, a legendary media mogul, played a pivotal role in helping Ailes pivot towards creating Fox News, fulfilling a niche for conservative viewers. The podcast dives into their theatrical approach to news, the culture wars of the early days, and the ensuing conflicts between commerce and journalism.
Roger Ailes' early attempt with America's Talking aimed to create relatable television, ultimately highlighting the gap in traditional media representation.
The failure of America's Talking allowed Ailes to pivot towards creating Fox News, fulfilling a demand for conservative viewpoints in broadcasting.
Deep dives
The Road to America's Talking
In 1994, Bill McCuddy, who was balancing a career in advertising and stand-up comedy, learned about a nationwide contest to become a host on a new talk show network named America's Talking. Seizing the opportunity, McCuddy auditioned by creating a tape that highlighted his skills, including creative promotional stunts, such as holding a sign in public asking for support. After a competitive selection phase that narrowed over 10,000 entries down to twenty finalists, McCuddy found himself performing live in a special hosted by Ed McMahon. This pivotal moment launched McCuddy's career in television as he won the competition and was assigned to work under Roger Ailes, setting the stage for his future in broadcasting.
Roger Ailes' Vision and the Birth of America's Talking
Roger Ailes, known as a controversial and influential figure in television, was tasked with building a new network, America's Talking, which aimed to be a platform for everyday conversations. This innovative network debuted on July 4, 1994, reflecting Ailes' belief that traditional media failed to represent the average American. Shows were designed not with stiff professionalism but rather with playful and often bizarre themes that invited casual viewer engagement, such as 'What's New?' and 'Am I Nuts?'. Ailes aimed to connect with viewers by addressing relatable topics and encouraging audience interaction, embodying the idea of a national conversation.
A Shift in Focus and the Challenges Ahead
Despite the initial excitement and novelty of America's Talking, the network struggled with viewership and ratings, ultimately failing to capture a significant audience. After a year on air, it became evident that Ailes’ innovative tactics were not enough to sustain the channel, leading to a rebranding as MSNBC. As Ailes's aspirations faced setbacks, he shifted his focus toward a new venture, guided by a desire for revenge against perceived failures in the industry. This transition paved the way for his partnership with Rupert Murdoch, marking his ambitions for a more influential presence in the television landscape.
The Evolution to Fox News
The failure of America's Talking set the foundation for Roger Ailes to create Fox News, a network geared towards underserved viewers seeking alternative perspectives to mainstream media. His vision stemmed from frustrations with the traditional press, leading to the launch of Fox News in 1996, which aimed to fill the market gap for a more conservative viewpoint. Ailes and his team redefined television news with a focus on entertaining and engaging viewers, departing from traditional journalism norms. This strategic shift not only catered to a specific demographic but also established a precedent for future news broadcasting, influencing how audiences consume media today.
Before he ran Fox News, Roger Ailes launched a very different kind of channel. America’s Talking was his vision of the future of television: a strange, slapdash, mostly apolitical cable network. When that dream got snatched away from him, Ailes went on a revenge mission—and made a connection with Rupert Murdoch.
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Season 10 of Slow Burn was written and reported by Josh Levin. It was executive produced by Lizzie Jacobs.
Slow Burn is produced by Sophie Summergrad, Joel Meyer, and Rosie Belson with help from Patrick Fort, Jacob Fenston, and Julia Russo.
Derek John is Slate’s executive producer of narrative podcasts.
This season was edited by Susan Matthews and Hillary Frey.
Merritt Jacob is our senior technical director. Mix and sound design by Joe Plourde.
Our theme music was composed by Alexis Cuadrado. Derreck Johnson created the artwork for this season. Episode artwork by Ivylise Simones.