AI-Driven Marketer: Master Practical AI Marketing Skills

The "Dream 100" Execution Plan [Google Sheet System]

Nov 23, 2025
Discover how to build authority through relationships, as great ideas alone won't cut it. Podcasting acts as a networking Swiss Army knife, connecting you to gatekeepers and dream clients. Learn the 'Dream 100' strategy to target ideal prospects and cultivate trust. Dan and Ken emphasize the importance of personalized outreach over automation and share a five-step framework for relationship building. They also highlight the power of collaboration and maintaining connections for long-term success in your marketing endeavors.
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INSIGHT

Ideas Need Relationships

  • Ideas alone rarely move markets because markets are people and trust matters more than novelty.
  • Build relationships with existing authorities to get your ideas seen and accepted.
ADVICE

Use Podcasting As A Relationship Tool

  • Use podcasting as a versatile tool to systematically build relationships across your industry.
  • Treat episodes as opportunities to connect with gatekeepers, dream clients, and peers.
ADVICE

Interview Authors To Learn Faster

  • Interview authors and experts to deepen your learning and clarify ideas beyond the book.
  • Use those interviews to solidify your expertise and surface unanswered questions.
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