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Ep.529 ~ The Oprah of Korea Builds a $20 Million Online University ~ MK Kim

Nov 17, 2021
MK Kim, often called the 'Oprah of Korea,' is a renowned motivational speaker and best-selling author who founded MK YouTube University, transforming online education in Korea. She discusses her journey from a piano tutor to a prominent speaker, emphasizing the challenges women face in a male-dominated field. MK shares her revolutionary educational model, which connects global students, resulting in over 1.4 million subscribers. She reflects on resilience in the face of societal biases and the exciting plans for future expansion in language education.
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ANECDOTE

YouTube Growth from Simplicity

  • MK Kim founded MK YouTube University by uploading daily one-minute videos on iPhone without editing skills.
  • Her first video reached 100,000 views in a week, inspiring her YouTube channel growth to 1.4 million subscribers.
ANECDOTE

Founder’s Humble Teaching Start

  • MK Kim started as a private piano tutor and grew her academy from 2 to over 200 students.
  • Her heartfelt letter writing to mothers helped her business grow significantly.
ANECDOTE

Breaking Cultural Barriers

  • MK Kim became Korea's first prominent female motivational speaker despite societal resistance.
  • Her speeches moved audiences, especially female teachers, to tears, marking her breakthrough.
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