Alex Mashrabov Founder and CEO Higgsfield AI generative video and consumer AI

Alex Mashrabov is the Founder and CEO of Higgsfield AI, a leading generative video company whose personalized storytelling app quickly reached #1 in graphics on the App Store and debuted a state-of-the-art video world model in 2025. Previously, he served as Director of Generative AI at Snap Inc., leading MyAI chatbot development and GenAI AR effects for hundreds of millions of users, after Snap acquired his startup AI Factory for $166M. Alex holds master’s degrees from MIPT and Innopolis, is a Forbes 30 Under 30 honoree, and angel investor in AI startups like Scale AI, Anthropic, and Brex, with a reputation for building world-class teams and innovative consumer products at scale.Topics:

• Scaling generative video AI startups: challenges and strategies
• AI-powered content creation for media and marketing
• Leadership lessons from building breakthrough AI products at Snap and beyond